Monday, February 20, 2006

Google buys Measure Map

Sorry, this is old news (it happened while I was away), but I think it is definitely worth commenting on. A few days ago,
Google acquired Measure Map, an stats service for blogs. On the face of it it is hard to see why Google would be interested, as they already own an extremely powerful web stats service, Google Analytics, and it could be hard to see what Measure Map adds to Google. There are two answers to this question.

Firstly, I have applied for an account for Google Analytics for this blog, which I do not have yet. When I get it and start using it, I will be getting great information but far more than I actually need. The vast majority of features will be completely useless for me. As Google Analytics is completely free, Google is bearing the probably substantial cost of collecting and presenting all of the stats and providing all the features which I don't need. Therefore a cut-down service such as Measure Map provides both the features I need at a far more realistic cost for Google. As it is cut down, the UI (user interface) will also be much cleaner, and thus easier to use, which will have a good impact on the popularity of the service with non-tech bloggers.

The other reason which I cannot claim as my own, but I have seen on other blogs, is that the Measure Map service has a very good AJAX UI. That could be very valuable to Google Analytics. Although it would be very resource-intensive, imagine how cool live updating stats would be. However, it is hard to see a practical use for them! I'm sure Google are just pleased to get good AJAX engineers on board though, as it looks like the use of AJAX can only increase.

PS: AJAX stands for Asynchrous Javascript And XML. Basically, it is a way of updating the data on the webpage without having to reload the whole webpage. When used well it can be extremely powerful, and is being increasingly used in services such as Webmail (eg Gmail and Windows Live Mail beta) with much success.

12 comments:

http://www.skincareinfo.us said...

nice
http://www.skincareinfo.us

http://www.freeastrology.us said...

more
http://www.freeastrology.us

http://exportersinfo.com said...

nice

http://exportersinfo.com

Computers said...

http://www.computers-guide.co.in

In the developed world, virtually every profession makes use of computers.
However, certain professional and academic disciplines have evolved that
specialize in techniques to construct, program, and use computers.
Terminology for different professional disciplines is still somewhat fluid and
new fields emerge from time to time

Movies said...

http://www.moviesmania.org

movies mania is website for a pop-culture website covering movies,
television, music, pro-wrestling, politics, sports, video games, and more........

B2b said...

http://www.b2b-guide.org

Business-to-business electronic commerce (B2B) typically takes the form of automated processes between
trading partners and is performed in much higher volumes than business-to-consumer (B2C) applications

Flights said...

http://www.flights1.net

Movement through the atmosphere or space, sustained by aerodynamic reaction or other forces. Animal flight includes
gliding and flapping flight. Flapping flight in vertebrates was probably preceded by gliding; in insects it may have
originated by leaping and gliding, by surface skimming on water, or (if small enough) by passive floating in the air

night vision said...

http://www.nightvision.co.in

In a dark environment. Most instances, whether biological or technological, use a combination of two approaches:
enhanced spectral range, and enhanced intensity range.

Flooring said...

http://www.flooring1.org

Flooring is the general term for a permanent covering of a floor. It is usually used to mean parquetry, but it can also
refer to carpets, laminate flooring, raised flooring, and linoleum. The most popular type of flooring is hardwood flooring,
with an increasing popularity of bamboo floors.

Health Insurance said...

http://www.healthinsurance.net.in

A health insurance policy is a legal, binding contract between the insurance company and the customer.
The largest difference between private sector health insurance and life insurance is that for life insurance,
a person may purchase guaranteed renewable insurance for the whole of the insured's life at a constant
premium rate, while health insurance is generally purchased year by year with generally no assurance of
renewability and if renewable no guarantee that premium rates will not increase.

B2b said...

http://www.b2b-guide.org

Business-to-business electronic commerce (B2B) typically takes the form of automated processes between
trading partners and is performed in much higher volumes than business-to-consumer (B2C) applications

Flights said...

http://www.flights1.net

Movement through the atmosphere or space, sustained by aerodynamic reaction or other forces. Animal flight includes
gliding and flapping flight. Flapping flight in vertebrates was probably preceded by gliding; in insects it may have
originated by leaping and gliding, by surface skimming on water, or (if small enough) by passive floating in the air