I had a big surprise when I saw the costs:
With media costing that much, take up is going to be limited to obsessed early adopters for quite some time, which means that the real format war won't start until the prices are much lower, which I guess could be as much as a year or at most a couple.
Sony has priced its first desktop computer that will have a Blu-ray Disc burner. The drive will be able to write to 25GB and 50GB BD-RE (rewritable) and BD-R (write once) discs. Sony will start selling 25GB BD-RE and BD-R discs in April for $20 and $25 respectively and 50GB capacity versions of the same discs later in the year for $48 and $60 respectively.
Let battle commence!