Saturday, April 01, 2006

Slashdot repositions

CmdrTaco, one of the people who run Slashdot, posted this message this morning:
Our marketing department has done extensive research over the last 3 quarters and discovered that our audience is strangely disproportionately skewed towards males. Like, 98.3% males to be precise. To correct this oversight, we have decided to subtly tweak Slashdot's design and content to widen our appeal to these less active demographics. Don't worry! We'll still continue to serve our core audience, but we hope you'll work with us as we try to find a balance that will work for all.
To that end, they have decided to do a little tweaking of their colour scheme:



and have added the strapline 'OMG, Ponies!' below their logo.

They have also found it necessary to change the style of their headlines, with wordings today including

MONKEYS USE ROBOTS TO FLING POO!!! GROSS!!! :) :)

Linux: OMG!!! OMG OMG!!! LINUS LIKES PINKDOT!!! LOL!!!

OMG GOOGLE ROMANCE <3>

UNICORN T-SHIRTS!!! LOL!!!

All lovely!

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